Curiously Annoying

Transmitter wrote this mid-morning:

Altoids Ad

I like altoids. Altoids like me. Aside from enjoying the curiously strong minty goodness, I’m also entertained by their print ads, except for the ones that I’ve seen lately. The recent ads that I’ve seen defy physics and annoy the shit out of me. As anyone who’s ever touched an altoids tin knows, the text on the lid is positioned so that you can read it as you open the tin, so when open the text is upside down. However, in the ads these recent ads the tin is open, but the text is right side up. Not right. I understand that they want the text to be readable in the ad, but it’s just wrong. As soon as I get this issue addressed, I’ll move onto less pressing concerns like world hunger.

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